We from soda.film develop and produce various film formats* about social / sociocritical subjects or with impact on social change. We love the internet and innovative formats and also classic cinema. Therefore we focus on the liaison between seemingly irreconcilable differences: internet and cinema, art and commerce, emotion and reason...
We like and do crowdfunding and crowdsourcing because it deprives the 'capital' of its power and democratizes Art and Culture. We want to know what YOU think, feel, dream of...! ;)
* VARIOUS FORMATS:
We FILM the (social) change
→ Fundamentally a merge of two (seemingly irreconcilable) concepts - socially responsible action and entrepreneurship. Put together, the term implies:
'applying business principles to improve society'.
|soda.film is a 'Social Enterprise'. We want to act responsibly and make our contribution to the society. We don't want to get rich but ENRICH LIFE! So we decided to produce social projects only and to put all the profits into new social projects. OR support others (companies, NGOs, projects...) on their social mission.:)||But we don't want to just tell about or report on social issues, we actually want to realize projects with real impact on social change. Like '7 stages', a movie made with (with, not about) homeless kids working behind the camera. Have a look at our ► ILLUSTRATIVE EXAMPLE to find out more...|
We are convinced that Social Entrepreneurship is a very reasonable solution for many social issues.
|'Test 123' - Social Spot against animal testing||'be quiet or die' music video about domestic violence||'Beautiful but dead' - Social Spot against Aids|
Web 2.0, Social Media, Mobile Entertainment... new technologies revolutionize the media branch. Daily. Nobody knows on which bandwagon to hop on first. Tomorrow everything might be outdated, the corporate concept obsolete. And the one who has too many irons in the fire might easily get burned. That's why we from soda.film DON'T hop on any bandwagon. Instead we run a stand at a junction where all the bandwagons have to pass by.
Where different directions are crossing something new may occur:
Videos optimized for use in the internet must be short. But if you have more than a short story to tell there's only one solution: devide your story into several short episodes.
Now you have 2 options: you can simply cut the story apart or you can build a logical structure to sort the huge amount of information into smaller, easily accessible topics. While the second one is pretty common for books or any other written form... most filmmakers still just cut their works in pieces because the classical dramaturgy did not consider the internet as a factor, i.e. needs an arc of suspense that spans the whole movie.
To deal with that we had to develop a new dramaturgical structure.
The 'Stages Structure'
|With our successful movie '13 stages' this new concept was born: the 'Stages Structure'. It's something in between classical movie and tv series. You can still watch the whole movie continuously... OR watch one stage in the train on your mobile device, the next stage at work during a coffee break...||We can use it for any story, a classical drama or non-chronological narration. Stages can be ordered (numbered, consecutive) so our audience has to watch it in a certain (intented) order... OR unordered so that any episode of our story can be picked in any order according to taste.|
AN illustrative example
'7 stages' is a social project for street kids - a short movie shot with street kids working behind the camera + a set of workshops to prepare them + a docu web series about the production and the workshops + comic book. the short follows our Stages Structure as the title implies. So this project is really a bridge between worlds. The project gets funded via crowdfunding, by selling the previous movie '13 stages' and the comic book on the streets.
|It’s our goal to make courageous philosophical and moving emotional films that attract a relatively wide audience. We want to dynamite some of the outdated standards of cinematics in a safe way but not at any cost. We want to widen horizons, not break the mold. We want to question routines and tradition, but not reinvent the wheel.|
|Soda - fusion of water and air, in a metaphorical sense the liaison of the opposites emotion and reason. Soda is brisk, soda is refreshing. As an important ingredient of both, soda makes glass transparent and ensures the hazard-free handling of highly explosive dynamite.||
Hazard-free handling and transparence of explosive subjects is what we aim for.
This is our SHOWREEL, an overview of our work. Find more soda.films in the SHOWCASE.
soda.film is gonna freshen you up!
At age 15, he founded his first band, being 16 he directed his own dance group as a choreographer and during his schooldays he started working as a graphic designer. After his years of travel he played in 4 more bands which eventually lead him to composing film scores and writing screenplays. In the meantime he earned his pocket money as a web designer and gained some acting experience in two drama groups. His first directing he realized in 2002 with the short film 'paradogma'. Since then he has been working as a freelance director, editor and producer of music videos, short films and social spots.